HEALTH & WELLNESS | ELECTROLYTES
Ultima Replenisher
CONTRIBUTIONS
Photo & Video
Social Media
Digital Ads
Web Design
ROLE
Art Director
Designer
Ultima Replenisher is an electrolyte supplement brand making hydration for everyone, with zero-sugar, delicious drink mixes.
Once a 20 year old brand focused solely on runners, Ultima set out to become a more inclusive lifestyle brand. I helped lead that shift, directing content for a daily posting schedule and design across every marketing channel.
PHOTOGRAPHY (ART DIRECTION)
Art directed over 20 photoshoots, developing content for web, email, social media and digital ads. My role spanned the full production from recruiting and casting talent, creative planning and shot lists, to managing photographers on set plus photo editing and GIF animation in post. As the design lead using the content downstream, I directed each shoot around exactly what the work needed, strategically planning production and design as one connected process.
VIDEO (ART DIRECTION) Art directed video based ads for use on various digital platforms.
DIGITAL ADS Designed stop motion animation ads for use on various digital platforms.
SOCIAL MEDIA
Creative planning, content curation, custom graphics, and copywriting for Ultima’s social media platforms adhering to the monthly marketing briefs.
WEB DESIGN
Helped rebuild and redesign the Ultima website, upgrading it to a full comprehensive Shopify ecommerce site from a Wordpress landing page.
