Current Role:
Art Director, Watermark Design
Art Director & Designer based in Los Angeles, CA, specializing in branding, packaging, and storytelling for CPG brands.With over 9 years of experience, my approach to building brands is fueled by a deep curiosity for understanding consumers and the way they connect. I combine my consumer-first perspective, meticulous eye for detail, love of problem solving, and entrepreneurial mindset to design purposeful brands that are built to perform and leave lasting impressions.
As both an Art Director and Designer, my experience spans from big-picture strategy and creative direction to the smallest details of print production. I find energy in flowing between the two; shaping the vision and guiding a team, while staying close enough to the details to help the work land. Living in both worlds keeps me connected to the craft and allows me to build brands that feel considered at every level.