SPIRITS | WHISKEY
Penelope Bourbon
CONTRIBUTIONS
Packaging Design
Penelope Bourbon is one of American whiskey's fastest-growing names, pairing award-winning blends with inventive cask finishes.
As the portfolio grows rapidly, so does every design challenge. Each label must feel unmistakably “Penelope,” while carrying its own story. From the creation of new lines, to extensions and new formats, brand consistency is carefully balanced with continuous innovation, preserving the premium and modern feel that's earned Penelope its place on the top shelf in the whiskey category.
ROLE
Art Director
*Work created while employed at Watermark Design.
Cigar Series
Born from a poetic exploration of the art and science behind fine bourbon and cigar pairings, this series blends craftsmanship, authentic heritage and gilded luxury into the Penelope brand. Inspired by vintage cigar labels, the first chapter of the series explores the harmony between the bourbon grain and the tobacco leaf.
Collaboration Series
This series was thoughtfully designed to establish a system that balances the integrity of the Penelope brand, while giving each partner's identity room to shine –– in this instance, Serena & Lily's logo and iconic "Beaufain" wallpaper.
MISC Packaging
