Otto is a fast-casual Mediterranean and Turkish restaurant located in both Charlottesville and Richmond, VA.

The goal of the brand identity was to capture Otto's authentic yet modern cuisine and the owners' vibrant, quirky spirit and warm hospitality. The result: an iconic brand mascot inspired by two powerful Turkish symbols, the pomegranate and the evil eye, paired with a playful wordmark.

The typography radiates Otto's lively, joyful energy, while chunky letterforms give the mark a bold yet charming personality. Painted in rich pomegranate red, Mediterranean blues and warm natural hues, the palette nods to the menu’s wholesome ingredients and authentic flavors.